Ashish(Ash) Menon has founded or co-founded over fifteen startups, in 3 different continents. Some of these startups have gone on to become multi-million dollar enterprises. He has over 20 years experience encompassing the music, pharmaceutical, sports and design industry. While his experience is diverse, Ash is always challenging the status quo, using his knowledge to help mentor both youth and seasoned professionals. A frequent traveller between the Asia, Middle East, Europe and the Americas, he helped seed LAB B. He focuses on useful knowledge transfer to create sustainable, profitable endeavours.